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Need a CEO to step in immediately and drive results in Health & Beauty sector of CPG? I operate as a decisive, hands-on leader with deep omnichannel expertise across Amazon, DTC, and Retail, capable of stabilizing performance, correcting execution gaps, and installing a clear value-creation plan from day one.
I work with PE firms to transition founder-led businesses into professionally managed, board-ready organizations. I build and lead senior leadership teams, enforce performance discipline, and operate with full accountability to investors.
Relentlessly exit-focused, commercially shrewd, and uncompromising on standards—while building cultures that scale and endure.
Owned DTC P&L while scaling revenue from €47M to €112M
Built SKU strategy to lift AOV, LTV, and inventory turns
Scaled DTC demand and marketplaces to €60M ARR
Led headless DTC stack to improve speed and conversion
Implemented NetSuite for real-time DTC unit economics
Owned Amazon P&L with profit and cash discipline
Scaled rankings and ads while reducing TACoS
Built repeatable Amazon launch and scale playbooks
Optimized FBA, forecasting, and inventory turns
Expanded US & EU Amazon with localized control
Protected margin and brand while scaling marketplaces
Launched CPG brands into U.S. national retail chains
Won buyer trust through velocity and margin discipline
Built retail pricing, promo, and trade spend models
Scaled from pilot doors to national rollout
Aligned retail ops, supply chain, and replenishment
Protected brand and margin while expanding retail
Great CEOs differentiate themselves by asking the right questions at the right moment. In omnichannel CPG, leadership is less about vision alone and more about discipline, moral authority, and operational rigor—setting the standard through example, precision, and an unrelenting focus on execution that compounds quarter after quarter.
- Which SKUs truly drive repeat purchase and contribution margin?
- Are we scaling winners—or amplifying complexity?
- Is each product clear in its role: acquisition, retention, or profit?
- What is our true contribution margin by channel and SKU?
- Where does growth dilute EBITDA instead of expanding it?
- Which costs are structural versus self-inflicted?
- Are we running Amazon for profit or revenue optics?
- How do ads, ranking, reviews, and inventory work together?
- Where is TACoS rising without durable share gains?
- Is CAC improving or are we buying short-term growth?
- How does LTV differ by first product and acquisition source?
- Where does friction occur between first and second order?
- Do velocity, margin, and supply chain readiness justify expansion?
- Are we proving demand before scaling doors?
- Where does retail pressure margins or brand integrity?
- Does every leader own a number that matters?
- Do we have one version of the truth across finance and growth?
- How quickly do we identify, decide, and correct issues?
100% Full-Time Onsite
Open to Relocate Europe or USA
Open for Interim CEO roles
Need a CEO to step in immediately for a Health & Beauty CPG investment? I lead businesses across Amazon, DTC, and Retail, focusing on performance stabilization, execution gaps, and implementation of a clear value-creation plan from day one.
I work with PE firms to transition founder-led companies into board-ready organizations, building leadership teams, installing operating cadence, and managing with accountability to investors and an exit plan.
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