Nicholas
Holdcraft

Is your investment stuck in the low-growth zone? Stagnant revenue YoY and looking to expand your business profitably for a 12-15x EBITDA exit in 3-4 years.

We align. I deliver.

Ideal companies are SMEs between €30m - €300m in annual revenue in the eCommerce, Cleantech, SaaS, or Marketplace sector and stuck in the low-growth zone. As a proven CEO I bring fresh ideas and proven frameworks to stimulate growth.

I bring +20 years of experience working with PE's to transform their investments into profit making entities. Professionalising all areas of the business in prep for an exit in 3-5 years. From reporting, performance management, sales channel expansion to identifying and exploiting the company's competitive advantage, I have a proven track record to do exactly what's needed.
We align. I deliver.

$30m - $300m
Annual Revenue

100 to 900 FTE’s

Transition or Growth Phase

Tech-Driven Company

Top Education

Northwestern University
Harvard Business School
INSEAD
London Business School

In board rooms and executive meetings, the customer's perspective must steer decisions. Understanding the direct link between the business landscape and customer behaviour is pivotal, and prioritising these insights consistently is what fuels 10x growth.

In today’s global economy, if your tech strategy is not ahead of your time, you will lose. As soon as you feel like you got it right, it’s time to improve. Additionally, a company’s tech strategy must impact customer needs in a way that creates a competitive advantage over the long term.

Top CEOs prioritise outcomes, not just outputs. They simplify complexity into key measurable goals, ensuring a positive customer impact. A seasoned pro in OKRs and KPIs, I build performance-driven organisations with a high accountability culture. Starting with me first. Outcomes over outputs.

The Motivation

My motivation is to deliver exceptional products that solve customer needs. Fuelled by a deep curiosity about why customers make purchasing decisions I’m fascinated by the psychology behind these choices and the perception of value. This curiosity has driven initiatives to discover new ways to segment customer personas, predict customer recommendations through AI, build advanced price scrapping tools, and use AI to correlate predictive pricing.

Solving customer pain points is always my driving motivation behind the go to market strategies that I deliver.

As the CEO I have profitably scaled from €47 million to €112 million between 2019 and 2023. Led a secondary round in 2021, selling 25% to Private Equity at an EBITDA multiple of 12.1. Expanded the product portfolio from 3,000 products in 2019 to over 8,000, while also increasing profitable sales channels from 16 to over 35 during the same period.

As a digital transformation manager I was based out of the Chicago office and worked on game-changing technologies in the early 2000's. After the dot.com bubble burst and the multi-year "nuclear winter", eCommerce was growing in the UK and USA at an 80% to 100% CAGR. In 2004 eComm sales in the USA was already at $75b and the shopping experience was rickety. Projects included ehobbies.com, Discoverystore.com, and others as we endeavoured to grow marketshare.

Since 2017 I have been an uber-active member of Young Presidents Organisation and since 2021 chosen to be a part of the global board as a Forum Committee Officer. I'm overseeing a organisation-wide digital transformation of the forum placement process. The tool revolutionises how members are on-boarded to our flagship program, forum. Over 200 people involved in the transformation and over 18 months long.

Nicholas Holdcraft

Top Education

The Motivation

Mostly professional. Always active.

Nicholas
Holdcraft