6 x 6 Rule of Communicating Strategy

How to waste a perfectly good strategy: Let execution fall short due to poor communication.

Simply emailing a presentation or hosting one all-hands meeting isn’t enough.

When you’re tired of communicating, you’re just getting started.

Use the 6 x 6 rule.

If you would like to influence anyone to change a habit or behaviour, you need to tell them 6 times x 6 different ways.  (email, chat, conversation, meeting, standup, phone call, etc… )

Executives often miss the mark, don’t let it be you.  It’s a constant effort, not a one-time event.