Many executives confuse efficiency and effectiveness. Don’t let it be you.

Yes, there is a difference, and it’s crucial.

Effectiveness isn’t just about doing things; it’s about doing the RIGHT things. Imagine having 15 crucial tasks, but only being able to complete 5 which define complete success or failure. Being ultra-precise about exactly what outcomes are desired and important for you.

Efficiency? It’s doing those chosen tasks as planned and in the time allotted. It’s about being able to repeat the steps over and over again with consistency, and slightly better than you have done before doing the things RIGHT.

Personally, I ask myself a thousand times a day, “By doing this action will it lead me to the outcome I’m aiming for? Is this the best use of my time. Am I being “effective”?”

It’s about questioning the true value of my actions and bailing on those that don’t align with my desired outcome or overall goal.

Remember, effectiveness steers you toward success; efficiency ensures you navigate that path successfully.

Unconfuse them. Thanks.

Pictured: My favourite place to think. Baker Library at Harvard Business School