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Once a month I will deliver relevant industry growth stories and unpack what makes them work!
Not to be missed!
For PE firms facing stalled growth and limited operating leverage, I bring a proven, disciplined operating approach to unlock profitable omnichannel expansion, strengthen unit economics, and prepare portfolio companies for 12–15x EBITDA exits in 3–4 years.
We align. I deliver.
$10m - $300m
Annual Revenue
10 to 900 FTE’s
Primed for Growth
Omnichannel CPG
Personal Care & Beauty
Clear ownership, measurable outcomes, and decisive leadership remove friction. When expectations are explicit and accountability is enforced, teams move faster and execution improves across the business.
Amazon, DTC, and Retail are execution layers - not strategies. Strong products, pricing discipline, and repeatable economics determine success across channels, not channel-specific tactics.
Growth is only valuable when it strengthens margins, cash flow, and exit options. I prioritize unit economics, operating leverage, and disciplined capital allocation to ensure growth consistently increases enterprise value.
My motivation is to build exceptional products and scale them across omnichannel ecosystems. With omnichannel growth in my blood, I’m driven by a deep curiosity around how customers discover, evaluate, and buy products—and how value is created at the intersection of product, channel, and trust. This obsession has led me to develop new approaches to customer segmentation, leverage AI to predict advocacy and repeat purchase, deploy advanced pricing intelligence tools, and apply AI-driven models to optimize pricing across Amazon, DTC, and retail.
Solving real customer problems through product-led, omnichannel go-to-market execution is always the driving force behind the strategies I deliver.
I’m a no-nonsense operator known for driving execution, enforcing accountability, and delivering outcomes—earning the nickname “the Sheriff.”
In multiple Executive Project Management roles I lead the launch teams of +30 customer-centered products through design changes and manufacturing process improvements. Promoted 3 times within a 5 year period. Was an ex-pat in Australia, Italy and Poland.
As the CEO I have profitably scaled from €47 million to €112 million between 2019 and 2023. Led a secondary round in 2021, selling 25% to Private Equity at an EBITDA multiple of 12.1. Expanded the product portfolio from 3,000 products in 2019 to over 8,000, while also increasing profitable sales channels from 16 to over 35 during the same period.
As a digital transformation manager I was based out of the Chicago office and worked on game-changing technologies in the early 2000's. After the dot.com bubble burst and the multi-year "nuclear winter", eCommerce was growing in the UK and USA at an 80% to 100% CAGR. In 2004 eComm sales in the USA was already at $75b and the shopping experience was rickety. Projects included ehobbies.com, Discoverystore.com, and others as we endeavoured to grow marketshare.
Since 2017 I have been an uber-active member of Young Presidents Organisation and since 2021 chosen to be a part of the global board as a Forum Committee Officer. I'm overseeing a organisation-wide digital transformation of the forum placement process. The tool revolutionises how members are on-boarded to our flagship program, forum. Over 200 people involved in the transformation and over 18 months long.
As the Sr. Digital Product Manager, I delivered new products and improvements of High-Volume Consumer Products resulting in 2x profitability by relentlessly focusing on the customers' needs.
In the role of the Sr. Executive of Business Development I had the full P&L responsibility to design, launch and deliver 3 new fully electric vehicles (800 pcs BOM) to the market and scall the manufacturing facility 4x. Including the management of a $170m investment budget.
As a co-Founder and COO we grew the business from start-up in 2009 to IPO ready listing in 2018, launching 7 fully electric customer-focused vehicles during that period.
