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    Nicholas
    Holdcraft

    Is your investment stuck in the low-growth zone? Stagnant revenue YoY and looking to expand your business profitably for a 12-15x EBITDA exit in 3-4 years.

    We align. I deliver.

    CEO

    Ideal companies are SMEs between €30m - €300m in annual revenue in the eCommerce, Cleantech, SaaS, or Marketplace sector and stuck in the low-growth zone. As a proven CEO I bring fresh ideas and proven frameworks to stimulate growth.

    I bring +20 years of experience working with PE's to transform their investments into profit making entities. Professionalising all areas of the business in prep for an exit in 3-5 years. From reporting, performance management, sales channel expansion to identifying and exploiting the company's competitive advantage, I have a proven track record to do exactly what's needed.
    We align. I deliver.

    $30m - $300m
    Annual Revenue

    100 to 900 FTE’s

    Transition or Growth Phase

    Tech-Driven Company

    Group 131

    Top Education

    • Northwestern University
    • Harvard Business School
    • INSEAD
    • London Business School
    My CEO First Principles
    Customer-First Approach

    In board rooms and executive meetings, the customer's perspective must steer decisions. Understanding the direct link between the business landscape and customer behaviour is pivotal, and prioritising these insights consistently is what fuels 10x growth.

    Tech-Focused Leader

    In today’s global economy, if your tech strategy is not ahead of your time, you will lose. As soon as you feel like you got it right, it’s time to improve. Additionally, a company’s tech strategy must impact customer needs in a way that creates a competitive advantage over the long term.

    Outcome-Driven CEO

    Top CEOs prioritise outcomes, not just outputs. They simplify complexity into key measurable goals, ensuring a positive customer impact. A seasoned pro in OKRs and KPIs, I build performance-driven organisations with a high accountability culture. Starting with me first. Outcomes over outputs.

    The Motivation

    My motivation is to deliver exceptional products that solve customer needs. Fuelled by a deep curiosity about why customers make purchasing decisions I’m fascinated by the psychology behind these choices and the perception of value.  This curiosity has driven initiatives to discover new ways to segment customer personas, predict customer recommendations through AI, build advanced price scrapping tools, and use AI to correlate predictive pricing.   

    Solving customer pain points is always my driving motivation behind the go to market strategies that I deliver.

    CEO
    Experience in both Large Companies and Small
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    In multiple Executive Project Management roles I lead the launch teams of +30 customer-centered products through design changes and manufacturing process improvements. Promoted 3 times within a 5 year period. Was an ex-pat in Australia, Italy and Poland.

    As the CEO I have profitably scaled from €47 million to €112 million between 2019 and 2023. Led a secondary round in 2021, selling 25% to Private Equity at an EBITDA multiple of 12.1. Expanded the product portfolio from 3,000 products in 2019 to over 8,000, while also increasing profitable sales channels from 16 to over 35 during the same period.

    Accenture

    As a digital transformation manager I was based out of the Chicago office and worked on game-changing technologies in the early 2000's. After the dot.com bubble burst and the multi-year "nuclear winter", eCommerce was growing in the UK and USA at an 80% to 100% CAGR. In 2004 eComm sales in the USA was already at $75b and the shopping experience was rickety. Projects included ehobbies.com, Discoverystore.com, and others as we endeavoured to grow marketshare.

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    Since 2017 I have been an uber-active member of Young Presidents Organisation and since 2021 chosen to be a part of the global board as a Forum Committee Officer. I'm overseeing a organisation-wide digital transformation of the forum placement process. The tool revolutionises how members are on-boarded to our flagship program, forum. Over 200 people involved in the transformation and over 18 months long.

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    As the Sr. Digital Product Manager, I delivered new products and improvements of High-Volume Consumer Products resulting in 2x profitability by relentlessly focusing on the customers' needs.

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    In the role of the Sr. Executive of Business Development I had the full P&L responsibility to design, launch and deliver 3 new fully electric vehicles (800 pcs BOM) to the market and scall the manufacturing facility 4x. Including the management of a $170m investment budget.

    As a co-Founder and COO we grew the business from start-up in 2009 to IPO ready listing in 2018, launching 7 fully electric customer-focused vehicles during that period.